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We help complex B2B companies attract, convert and grow high lifetime value customers, smartly and effectively.

A strategic, customer-centric approach to B2B marketing

We combine deep customer research, neuromarketing best practices and years of real-life marketing experience to create strategic marketing that makes your customers respond and buy.

Get an in-depth understanding of your ideal buyers

We do away with any bias, immersing ourselves in your customers’ world, and – crucially – listening to the voice of your customer.

Deploy targetted and compelling marketing messaging

We identify the real value your brand, product or solution holds for your customer and what sets you apart in your marketplace.

Optimise your buyers journey for best results

We carefully plot each stage of the journey to engage decision-makers, convert them into customers and optimise sales.

The positioning work Co-creation Marketing supported us with was extremely helpful. Having an experienced external perspective really helped bring everything into focus.

Sean Masters, Strategic Director
Masters Allen

Co-creation deep dives to the crux of a brief and quickly gets to work to seek the information needed to create meaningful, commercially astute marketing.

Grace Tupling, Chief Marketing and Communications Officer

Co-creation’s work has enabled us all to focus on our future and get the right messages out there.

Peter Burbidge, Managing Director

Everything Emmeline does is from her heart’s desire to help you, whether you’re a client, colleague or friend.

David Coe, Customer Experience Officer

Co-creation think and plan from a strategic perspective and produce scalable solutions.

Stephanie Marris, Marketing Director
The Access Group

What we particularly liked about Co-Creation is the fact they’re so customer-centric. We liked how they really delve into who our customer types are, to get a fully rounded picture of our customers as individuals.

Emma Brightwell, Marketing Manager

Co-creation: creating something together

Great marketing requires a lot of different skills. Few agencies can afford a specialist in every area, and the most senior people tend to spend their time managing others rather than producing work for clients.

We’re quietly reinventing the traditional agency model. Our agile, modern approach means we can pick and choose from an ever-expanding pool of marketing and creative specialists while keeping your costs comparatively low. It gives you access to the right skills and means you always have the best, most senior people working on your projects.

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Our clients and projects

For over 15 years, our marketing experts and creative specialists have been helping some of the biggest B2B organisations in the UK to grow.

Experian: Product marketing and sales enablement

Experian needed a marketing partner who could understand their multiple markets and vast range of complex B2B products and services.

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Pressac: Marketing strategy and platform

As they made the transition from contract manufacturer to product manufacturer, Pressac Communications needed a new way to communicate their offer and manage sales.

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ITHealth: Customer-centric brand proposition

Having refocused their business, ITHealth needed to clarify their offering, emphasise their value and differentiate from the competition.

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