Next comes your proposition – identifying the real value your brand, product or solution holds for your customers.
Often, the organisations we work with have a high-value, complex service offer that’s not easy to articulate or differentiate. We dig deep to discover the biggest pains your customers want to resolve, the most important outcomes they want to gain, and the real reasons they choose you.
We uncover what sets you apart in your marketplace and find a simple, clear way to express your distinct and relevant value.
As well as resonating with your target customers, your proposition will bring a new clarity and focus to everything you do.
Buyer personas | Competitor messaging audit | USPs | Value proposition | Positioning statement | Proof points | Brand voice | Messaging framework
The positioning work Co-creation Marketing supported us with was extremely helpful. Having an experienced external perspective really helped bring everything into focus.
Co-creation deep dives to the crux of a brief and quickly gets to work to seek the information needed to create meaningful, commercially astute marketing.
Co-creation’s work has enabled us all to focus on our future and get the right messages out there.
Everything Emmeline does is from her heart’s desire to help you, whether you’re a client, colleague or friend.
Co-creation think and plan from a strategic perspective and produce scalable solutions.
What we particularly liked about Co-Creation is the fact they’re so customer-centric. We liked how they really delve into who our customer types are, to get a fully rounded picture of our customers as individuals.