With the experience of writing hundreds of case studies, Debra focuses on using storytelling techniques to build trust with prospective clients and grow your business.
She’s a copywriter, content strategist and marketer who has worked over twenty years in a variety of technology, telecoms, professional services and manufacturing businesses. She loves exploring business strengths and listening to client feedback to validate the story behind the service you provide.
Once written, she sees how success stories can transform the team’s attitude towards the work done for customers, holding a mirror up to show them how good they can be. Her experience spans marketing communications in every channel, including social media and digital, website copy and online advertising, press and publicity, direct mail and events. This means she can help you plan marketing campaigns and business development initiatives to utilise your case study assets.
Previously she has worked at Marconi, Informix and in Lloyds Banking Group’s Commercial Marketing team and she is also the founder of The Case Study Practice.
Professional membership: ProCopywriters Alliance
Qualifications: Institute of Direct Marketing (IDM) Advanced Copywriting, Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing, BA Hons 1st degree in Marketing & German.