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Our story

For over 15 years, our marketing experts and creative specialists have helped some of the biggest B2B organisations in the UK to grow.

Founded by marketing strategist, Emmeline Woodward, our mission is to help B2B businesses create more effective, customer-centric buying experiences.

After a successful career in one of the world’s leading marketing agencies, I wanted to create an agency model that delivered better value for clients.

Great marketing requires a lot of different skills. Few agencies can afford a specialist in every area, and the most senior people tend to spend their time managing others rather than producing work for clients.

Co-creation marketing is not a typical agency. We’re a collective of marketing and creative experts who come together as needed for each client project. It’s an agile, thoroughly modern approach that means we can pick and choose from an ever-expanding pool of trusted partners and means you always have the best, most senior people working on your side.

We use our experience working with some of the UK’s leading B2B brands, along with a deep understanding of how your customer’s brain works, to co-create effective, action-driven marketing.

Meet the team

We’re a collective of B2B marketing consultants and creative experts crafting strategies, positioning and comms that win customers and grow businesses.

Emmeline Woodward

Managing Director

With almost 20 years’ experience in strategic B2B marketing, Emmeline founded Co-Creation Marketing in 2014. Emmeline combines strategic thinking and business acumen, to deliver meaningful, commercially astute marketing. She loves…

Nicole Lockley

Project Manager

An exceptional project manager with almost 15 years’ experience delivering marketing projects. She creates project plans, co-ordinates schedules and works with our team of co-creators to make sure we deliver…

Ben Archer

Design expert

An award-winning graphic designer, with over 20 years of experience working with some of the worlds top B2B and B2C brands, including Sony, Coca-Cola, BT, Experian and Access, to name…

Kay Garrett

Copywriting expert

An expert with words, with over 20 years’ experience in the industry, working on every type of copywriting project imaginable: from academic brochures to video scripts, leaflets and strategic documents…

Simon Hogg

Search marketing specialist

An experienced digital marketeer and project manager with extensive search marketing, eCommerce and web analytics skills. He's worked in some of the UK's leading digital agencies, as a client-side digital…

Kerry Leech

Content marketing specialist

From big picture strategy through to content creation and distribution. Kerry was delivering best practice content marketing long before 'Content marketing' was a thing! She's an expert in creating B2B…

Becca Warrington

Demand generation specialist

An expert in content distribution and obsessed with driving results, Becca is a pro at engaging target audiences and building sales pipelines. Becca worked as a Head of Marketing for…

Sarah Matthews

PR communications specialist

A former News Editor with over a decade’s experience in journalism, backed up by a four-year stint in a busy public sector communications office, Sarah's an expert in crafting content…

Debra Penrice

Case study specialist

With the experience of writing hundreds of case studies, Debra focuses on using storytelling techniques to build trust with prospective clients and grow your business. She's a copywriter, content strategist and…

Our values

Not many consultancies would be bold enough to state perfection as one of their values. But we’ve always been driven by the desire to do things the right way and achieve the best results. Expect high performance standards, flawless attention to detail and a commitment to continuous improvement.

Professionalism is a given – we’re here to solve problems and achieve results, and best-practice processes and methodologies mean we do just that. Integrity matters too. We’re always fair and honest with you and with each other, which means everyone knows where they stand, expectations are always met and there’s no worry or uncertainty.

Similarly, we value authenticity. It’s something that can get a little lost in the world of B2B, but we never forget that we’re dealing with real people. Nothing we do is for show and, as self-confessed people pleasers, we genuinely care about our clients, our people and our organisation. We want to create brilliant work together, because making you happy makes us happy.

Our difference

Our clients choose us, value us and stay with us because we offer:

Best practice methodology
Our approach is meticulous, methodical and centred around the customer. We insist on getting the right foundations in place for any project, which means pinpointing your ideal target customers and building a deep understanding of their business, market, goals and challenges.

Efficient project management
Every project is led by a strategic marketing expert to ensure we deliver the best solution, as effectively and efficiently as possible. Throughout, we consult with you and your team to get your feedback and keep you informed of our progress.

Experts in our field
Our team is solely made up of experienced, senior-level people, chosen specifically for the skills they bring to your project. This way, we offer the experience and scale of a leading traditional agency, delivered at a lower cost.

Flexible approach
Our agile, modern approach means you always have the best, most senior people working on your projects while keeping your costs comparatively low. It gives you access to the right skills for the job and means we can pick and choose from an ever-expanding pool of marketing and creative specialists, as and when needed, for each project.

Authentic relationships
Relationships are a big part of what we do. Our relationships with clients are always open and honest, fair and friendly. We see ourselves as a part of your team and our projects feel more like friendly collaborations than business transactions.

Join our team

Our expert co-creators get to work on some great projects and enjoy a better work-life balance.

We may not share an office, but we do share the same outlook and set of values. We love it when we’re supported to deliver great work, our skills are valued and our clients are delighted.

A lot of the people we work with have followed a similar career path. They’ve worked in various agencies, got really, really good at what they do and then chosen to go it alone. Maybe they wanted to get back to project work, maybe they wanted more room to grow, maybe they wanted to work more flexibly.

Our flexible approach benefits everyone. It means the people in our team stay independent, work remotely and each find the balance they want. Without the typical pressures of agency life, we can focus on what we do best and stay passionate about our work.

If you think you’d fit in and have a specialist skill to share – from marketing to copywriting, design to development – we’d love to hear from you.

Email and we’ll go from there.

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