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About Co-creation Marketing

Great marketing requires a lot of different skills. Few agencies can afford a specialist in every area, and the most senior people tend to spend their time managing others rather than producing work for clients.

We’re quietly reinventing the traditional agency model. Our agile, modern approach means you always have the best, most senior people working on your projects while keeping your costs comparatively low. It gives you access to the right skills for the job and means we can pick and choose from an ever-expanding pool of marketing and creative specialists, as and when needed, for each project.

For over 15 years, our marketing experts and creative specialists help some of the biggest B2B organisations in the UK to grow.

Meet the team

Great marketing requires a lot of different skills. Few agencies can afford a specialist in every area, and the most senior people tend to spend their time managing others rather than producing work for clients.

We’re not a typical agency. We work as a collective: a team of independent professionals who come together as needed for each client project. It’s an agile, thoroughly modern approach that means we can pick and choose from an ever-expanding pool of trusted partners and means you always have the best, most senior people working on your side.

Emmeline Woodward

Founder and Strategic B2B Marketing Consultant

Emmeline’s an expert strategic B2B marketing consultant, having worked with many global brands, including Experian, The Access Group, Siemens, Avaya and Yell. With almost 20 years’ experience of B2B and…

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Nicole Lockley

Project Manager

Nicole’s an exceptional project manager with almost 15 years’ experience delivering marketing projects. She takes briefs, creates project plans, co-ordinates schedules and works with our team of co-creators to make…

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Our values

Not many consultancies would be bold enough to state perfection as one of their values. But we’ve always been driven by the desire to do things the right way and achieve the best results. Expect high performance standards, flawless attention to detail and a commitment to continuous improvement.

Professionalism is a given – we’re here to solve problems and achieve results, and best-practice processes and methodologies mean we do just that. Integrity matters too. We’re always fair and honest with you and with each other, which means everyone knows where they stand, expectations are always met and there’s no worry or uncertainty.

Similarly, we value authenticity. It’s something that can get a little lost in the world of B2B, but we never forget that we’re dealing with real people. Nothing we do is for show and, as self-confessed people pleasers, we genuinely care about our clients, our people and our organisation. We want to create brilliant work together, because making you happy makes us happy.

Our difference

Our clients choose us, value us and stay with us because we offer:

The best methodology and results
Our approach is meticulous, methodical and centred around the customer. We insist on getting the right foundations in place for any project, which means pinpointing your ideal target customers and building a deep understanding of their business, market, goals and challenges.

The best project management
Every project is led by a strategic marketing expert to ensure we deliver the best solution, as effectively and efficiently as possible. Throughout, we consult with you and your team to get your feedback and keep you informed of our progress.

The best people and skills
Our team is solely made up of experienced, senior-level people, chosen specifically for the skills they bring to your project. This way, we offer the experience and scale of a leading traditional agency, delivered at a lower cost.

The best work-life balance
Our flexible approach benefits everyone. It means the people in our team stay independent, work remotely and each find the balance they want. Without the typical pressures of agency life, we can focus on what we do best and stay passionate about our work.

The best relationships
Relationships are a big part of what we do. Our relationships with clients are always open and honest, fair and friendly. We see ourselves as a part of your team and our projects feel more like friendly collaborations than business transactions.

Want to become a co-creator?

Our expert co-creators get to work on some great projects and enjoy a better work-life balance.

We may not share an office, but we do share the same outlook and set of values. We love it when we’re supported to deliver great work, our skills are valued and our clients are delighted.

A lot of the people we work with have followed a similar career path. They’ve worked in various agencies, got really, really good at what they do and then chosen to go it alone. Maybe they wanted to get back to project work, maybe they wanted more room to grow, maybe they wanted to work more flexibly.

If you think you’d fit in and have a specialist skill to share – from marketing to copywriting, design to development – we’d love to hear from you.

Email emmeline@cocreationmarketing.co.uk and we’ll go from there.

What we particularly liked about Co-Creation is the fact they’re so customer-centric. We liked how they really delve into who our customer types are, to get a fully rounded picture of our customers as individuals.

Emma Brightwell, Marketing Manager
ITHealth

Co-creation think and plan from a strategic perspective and produce scalable solutions.

Stephanie Marris, Marketing Director
The Access Group

Everything Emmeline does is from her heart’s desire to help you, whether you’re a client, colleague or friend.

David Coe, Customer Experience Officer
Oe:gen

Co-creation’s work has enabled us all to focus on our future and get the right messages out there.

Peter Burbidge, Managing Director
Pressac

Co-creation deep dives to the crux of a brief and quickly gets to work to seek the information needed to create meaningful, commercially astute marketing.

Grace Tupling, Chief Marketing and Communications Officer
GeoSlam

The positioning work Co-creation Marketing supported us with was extremely helpful. Having an experienced external perspective really helped bring everything into focus.

Sean Masters, Strategic Director
Masters Allen
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